If you do not plan to have a voiceover (though one would certainly help), you can skip this step. Your storyboard will help you stay organized throughout the whole process, and if you ever get lost while producing the video, the storyboard will get you back on track. The bullet points could include examples of parts of the web application that you want users to click on, particular phrases that you might use in the voiceover and any video effects or transitions that you require. Plan each scene and sub-scene of the video, and below that write out bullet points of what you will cover. The more detail in your storyboards, the easier the editing stage will be. If you have a lot to cover in your screencast, breaking each scene into sub-scenes might be worthwhile, to allow for more detail. Comparison of pricing plans or even a comparison against competing products.Introduction and summary of your service.Each scene would address a different aspect of your product. A storyboard is a rough representation of the screencast and can be used as a general timeline of scenes. The StoryboardДЄfter youвЂ™ve put some thought into the overall feel of the video, get out your trusty notepad and pen and sketch a storyboard. LetвЂ™s assume you want to make a short, scripted, well-edited screencast. the help section or the front page) and the message you want to convey will help you decide the approach to take. So again, planning the location of your video (e.g. The disadvantages are that they can appear unprofessional and can be quite lengthy and less engaging for visitors. They are also more informative and instructional in showing how a product works. The advantages of this are that your product will be presented in a friendly manner and these screencasts can be quick to produce. The screencasts are usually unscripted but follow a basic storyboard. Tutorials often take the form of an informal screencast. Do you want the video to be personal, with a friendly voiceover, or would you rather stick to music and titles?.Should the video be a quick, вЂњpunchyвЂќ overview of your product or a longer, detailed, informal screencast?.What overall message do you want the video to convey?.

So, before you do anything else, plan your screencast very carefully. PlanningДЄs with anything, planning is essential. You want to create a screencast to demonstrate what it does. LetвЂ™s assume that you have a web application or web-based service to promote.

Is it easy to make a screencast? How much does it cost, and what tools are required? LetвЂ™s answer these questions. These screencasts can sum up in just two minutes what might otherwise take up many pages to explain, so they make for powerful additions to websites. Videos that demonstrate web applications or web-based services are often called screencasts because they usually capture events on the companyвЂ™s website. You need only go to the home page of any new Internet-based startup, and youвЂ™ll see an embedded video with a very large call to action beckoning you to play its two- or three-minute video introduction. Whether the goal is for users to sign up for your web application or simply to get users to contact you via a web form, a video improves the likelihood of this happening. Having a video on your website can vastly improve your conversion rate.

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